About
Built from 30+ years insidecommercial real estate.
Modal was built around a problem that persists across brokerage, ownership, leasing and development: turning CRE information into the right conversation still requires significant manual work.
Why Modal exists
More data didn't eliminate prospecting.
CRE professionals have access to more property, ownership and tenant information than ever. But someone still has to work out:
- Which property matters?
- What is happening there?
- Who makes the decision?
- Why should they be contacted now?
- What should you say?
- When should you follow up?
Modal was built to automate that layer.
The CRE experience behind Modal
Built from inside the industry.
Toby Martin
Founder, Modal AI Strategies
- 30+
- Years in commercial real estate
- 10M+
- Sq ft transactions
- $1B+
- Development experience
Toby has spent more than three decades on every side of the commercial real estate transaction. Modal's operating model — which properties to target, who to reach and what to say — comes from that work, not from learning CRE after the fact.
Brokerage
Commercial brokerage and advisory at Turley Martin, Cassidy Turley (now Cushman & Wakefield) and NAI DESCO.
Ownership
Acquiring, repositioning and operating income-producing assets through Martin Properties and TM Properties.
Development
Multifamily, office, industrial and entertainment projects with Green Street Real Estate Ventures.
Leasing
Leasing and managing large-scale Class A industrial and office portfolios at Duke Realty (NYSE: DRE).
A career built inside the industry
Duke Realty Corporation
Industrial & office real estate
Leasing and managing large-scale Class A commercial portfolios. Second largest REIT of its day.
Turley Martin → Cassidy & Turley → Cushman Wakefield
Commercial brokerage, management, and corporate outsourcing
Real estate advisory and operations.
NAI DESCO
Commercial brokerage
Real estate advisory.
Green Street Real Estate Ventures
Integrated real estate developer/owner
St. Louis real estate developer focused on multi family, office, industrial, and entertainment.
Martin Properties, TM Properties, and TM Properties III
Ownership & investment
Acquiring, repositioning, and operating income-producing assets.
Modal AI Strategies
Founder
Commercial real estate prospecting for brokers, owners, and developers, run by his team.
Affiliations & Industry Networks
Built on decades inside the real estate industry
How it comes together
CRE experience, operationalized.
Modal combines three things to turn a target market into conversations.
Commercial real estate intelligence
Knowing which assets, owners and occupiers are worth the conversation.
Modern data infrastructure
Property, ownership and tenant data organized around the opportunity.
Automated outreach
Personalized messaging and follow-up that runs until a meeting is booked.
Give us a market. Let's see what Modal finds.
Tell us the market, the asset class and who you need to reach. We'll show you how Modal would approach it.
